OMD FWD 30.07.18

Katie Maclennan

Hello and welcome to this week’s edition of FWD.  It was a week where Facebook’s shares plummeted, Snapchat’s offering became more premium and Twitter tightened their platform controls.



  • Twitter restricts API access and number of daily actions to improve the quality of the platform
  • Mobile and web experiences need to be seamless, but consumers don’t need to download a brand’s mobile app to be loyal
  • 16-34’s are most receptive to ads about important issues in society


  • Functionality has developed which allows Alexa to understand sign language
  • BMW is rolling out models with slick Alexa integration that offers alternative facts and graphs to drivers
  • Kano and Harry Potter partner to teach kids how to code