OMD FWD 28.08.18
The story generating the most (over) hype this week was the battle of the YouTubers, with KSI facing Logan Paul in the boxing ring in the latest in a flurry of bizarre sporting events. ‘Pirates’, hijacked the match and streamed it through Twitch gathering more viewing streams in the gaming platform than there were on YouTube.
This week also saw Giphy become the latest to add Stories to their distribution means while Snapchat, the originator of the device might be trying its hand as a clothing retailer according to rumours. Are you ready for Bitmoji Apparel?
- Facebook removes 5000 ad targeting options to guard against discrimination and is adding a pixel to Groups sparking a resurgence in advocacy and the importance of ‘most engaged users’
- YouTube offers more partners the option of running non-skippables on their channels
- LinkedIn has opened its platform and (anonymised) data up to the academic research community, what could possibly go wrong?
- Using the power of those around you, Ad tech firm launches ‘relationship targeting’ to influence consumers through friends and family
- People are still using Flipboard! It’s actually adding users
- New blog from Google charts the usage patterns of voice use through the day
- What Google learnt from running ads for a made-up pizza company ‘Doctor Fork’
- People spent 85 billion hours in WhatsApp in the past 3 months
- How you will actually use AR in the home
- Retelling stories in Stories. New York Public Library are bringing classic literature to the Instagram format
- Google’s new light search Go can now read you articles and web pages
- As Disney reveals the name of its Netflix challenger, Variety charts the streaming strategies being employed by all the key players
- How the business community are viewing GDPR’s effect on advertising whilst this survey finds that the public feel no better about the sensitivity of their data three months after the introduction of the legislation
- Looking at a chatbot strategy that goes beyond customer service
- Say hello to the term ‘unship hate’. A look inside the monumental task that is moderating Facebook