OMD FWD 28.08.18

Tim Pritchard

The story generating the most (over) hype this week was the battle of the YouTubers, with KSI facing Logan Paul in the boxing ring in the latest in a flurry of bizarre sporting events. ‘Pirates’, hijacked the match and streamed it through Twitch gathering more viewing streams in the gaming platform than there were on YouTube.

This week also saw Giphy become the latest to add Stories to their distribution means while Snapchat, the originator of the device might be trying its hand as a clothing retailer according to rumours. Are you ready for Bitmoji Apparel?