OMD FWD 26.11.2018

Abbey Torrance

Welcome to this week’s FWD on Cyber Monday 2018. Projections that the UK’s weekend sales will splurge over £7bn, we are all looking forward to the post room chaos that will take place this week as the office fills up with parcels.

 HEADLINES

INSIGHTS

  • UK shoppers are choosing mobile to find Black Friday deals rather than going in-store
  • Six ways YouTube is making Christmas more ‘Christmassy’
  • What you need to know about Tik Tok the Chinese social network sensation taking the world by storm

COOL STUFF

  • Twitter place the real John Lewis at the heart of their festive campaign
  • Google helps to boost the high street by partnering with a start-up called Near St to help consumers see what is available in their local shops via the web
  • Instagram is currently testing different ways for how profiles look on the platform, for both business and personal users

DEEP READS

If you see anything FWD-worthy then please share – just use #OMDFWD.