OMD FWD 26.02.18

Ashley Lindley

The mercury plummeted across Europe today, following Phil’s prediction at the beginning of the month in Punxsutawney which doesn’t appear to apply to the country in (and for) which it was made. Hello and welcome the final FWD of February where you will find consistency. Mostly.

HEADLINES

  • A tweet wiped out $1.3 billion of Snapchat stock market value.
  • An American went to the Olympics with Hungary, failed to qualify for the ski halfpipe finals finishing dead last but had a great time and got a medal. Moral of the story varies depending on your outlook on life.
  • Vero, a social network that’s been around for years, is undergoing a revival owing to a recent influx of influencers and their subsequent championing of the “no ads, no algorithms” promise.
  • Mobile World Congress is on, keep an eye out for lots of new toys and tech like the mobile Speed Scorecard and Impact Calculator Google’s AdWords released this morning.

INSIGHTS

COOL

  • Yandex’s Alice is a Russian-speaking personal assistant that is “a bit politically incorrect and unsympathetic” and people love it.
  • Design your own emoji, build a geofilter you can use on Snapchat, or make a gif, and more, all in your browser at madewithcode.com
  • Would you like an ecommerce client competitor’s internal site-search data? (SFW [seriously])

DEEP READS