OMD FWD 21.01.19

Katie Maclennan

Welcome to this week’s FWD which includes a response from Gillette over their controversial new campaign, investment from Facebook to quash accusations of fake news and the extraordinary rise of Netflix.  If you’re fed up on Blue Monday just remember a.) it’s all a cynical marketing ploy and b.) you could have Theresa May’s job.

HEADLINES

  • Gillette responds to the furore surrounding their recent campaign
  • Facebook is planning to invest $300m in local news to help combat fake news, and despite a number of data scandals, it’s revealed users remain largely unaware of how much Facebook knows about them
  • It’s been talked about for a while, and now users on YouTube can swipe through videos, which can remain indefinitely
  • A study in the US reveals Instagram has replaced TV as the most important way to reach young people

 INSIGHTS

 COOL

  • Nike have released impressive wearable tech, in the form of self-tying trainers which use data to adjust to your movement
  • Video chatting app Houseparty has integrated the TV game Heads Up! into its platform
  • The Pringles super bowl ad personifies the smart speaker as the sad character denied the great taste of the product
  • Skateboarders could soon capture their stunts with an A.I. powered camera, which follows their movement to create the ultimate selfie video

DEEP READS

  • Facebook’s 10 year challenge – a funny meme or a way for Facebook to harvest data to improve facial recognition algorithms?
  • The curator of TED Talks gives his rundown of the best of 2018
  • Twitter’s director of product management discusses the new beta app, in a bid to remain ‘valuable and relevant’
  • If you have an old router hanging around your sitting room, you may want to dispose of it