OMD FWD 19.02.18

Manning Gottlieb OMD

Hello and welcome to my first, and the penultimate February, FWD. Facebook have dominated the headlines over the last week following a user-privacy ruling in Germany which they followed up with a marketing push of an in-app VPN under the banner “Protect” and rounded off with a bold PR offensive in response to their inclusion in recent US investigations. Never a dull moment!


  • Something to consider while you’re wrangling your weekly reports: someone made a 3D game engine in Microsoft Excel using nothing but formulas.
  • New Google Trends. With added real-time. Catch the wave.
  • With ePrivacy set to follow hot on the heels of GDPR major German publishing groups and non-publisher partners are looking to login collectives to protect advertising revenue.
  • Announced last June last Thursday was the day that Chrome starts removing ads from sites that do not follow the Better Ads Standards. Here’s how it works.



  • With most manufacturers focusing on better hardware and title exclusivity in the never-ending console arms race Nintendo does the most Nintendo thing ever debuting a combination of cardboard, rubber bands, IKEA-esque DIY, and augmented reality titled LABO.
  • Quite a few people are building a new internet. No, seriously.
  • $2 million in treasure yet to be found. Here’s a link to the map and clues. Have at it.