OMD FWD 17.12.18

Katie Maclennan

Hello and welcome to the latest edition of FWD.

If you’re in need of an antidote to all the festive cheer around, here’s a powerful short film about the dark side of Christmas or failing that, a man in a costume prancing about pretending to be a high-tech robot.

HEADLINES

COOL

  • Users can customise their dream car within Instagram Stories
  • Adidas have used Snapchat’s AR to enable users to visualise the latest Ultra boost trainers on their feet prior to their official release
  • Google’s Music Transformer AI uses machine learning to compose songs

INSIGHTS

DEEP READS

  • Google tried (and failed) to appeal to both creators and advertisers with YouTube’s Rewind – the footage quickly became the most disliked video in the platform’s history, beating Justin Bieber’s Baby
  • Challenger brand Monzo disrupts the banking industry with its transparent, consumer-centric model
  • Are chatbots a help or a hindrance to tackling mental health issues?