OMD FWD 17.07.17

Matthew Taylor

Forgive the smiley face with the hearts for eyes, but it’s world emoji day! Revel in fascinating live emoji stats here.

Please find the latest and greatest from the world of digital, if you see anything of FWD worthy in the week ahead, please share using #OMDFWD.



  • A new FMCG trend report anyone? 20% of food searches are for those everyday items
  • Presumably, Amazon plan to enter the ‘recipe box’ market as a result
  • How emoji usage increases engagement for the most traditional of digital communications


  • Twitter and Royal Opera House combine to celebrate the emoji in a novel way
  • A favourite, KLM have introduced a luggage tag that offers local tourist advice
  • Ocado are trialling delivering online food shop being delivered by a robot