OMD FWD 16.04.18

Katie Maclennan

Hello and welcome to FWD, a roundup of the latest Digital news.  It was a big week for Facebook as coverage of Mark Zuckerberg’s congressional appearance monopolised the news, whilst the likes of Instagram and Twitter took steps to build trust.

HEADLINES

  • As Mark Zuckerberg faced a grilling from congress, Vice dared Facebook users to shake up the algorithm by liking posts they hate and Facebook tested new ways to get more people using stories
  • In light of the controversy surrounding Facebook, Instagram is going to let users download a copy of their data
  • Twitter has agreed to comply with the Honest Ads Act, as a new study reveals two thirds of real news articles on the platform are shared by bots
  • Nielsen has released a tool to incorporate custom audience data and Google launches a new reach planner for YouTube on Adwords

INSIGHTS

COOL

  • Nike brings out new limited edition trainers that function as connected devices
  • A new video format being tested by Unilever allows users to select a charity to benefit from the ad revenue, based on their watch time
  • Social media activist Chessie King features in an anti-trolling campaign to promote body confidence

DEEP READS

  • A smart license plate in Dubai is being tested that contacts paramedics in the event of an accident and the Minority Report could become a reality, as India turns to AI to predict crimes
  • Google and the Girl Guides have teamed up to get more girls involved in coding
  • Social media has become pivotal to the Interior Design industry as consumers strive to capture the Instagram worthy