OMD FWD 14.08.17

Katie Maclennan

In FWD this week; Disney parts ways with Netflix, Facebook continues to move into the broadcaster space, YouTube launches direct messages and ASOS releases ‘photo search’

HEADLINES

INSIGHTS

COOL

  • ASOS ‘photo searches’ lets iOS app users upload photos of outfits they’ve seen and shop for them
  • Toyota launches its ‘Safe and Sound’ ad to embarrass teenagers into becoming safer drivers
  • Lonely Planet launches an Instagram-like Trips app, where you can search for categories like “Adventure” or “Wildlife and Nature.”

DEEP READS

  • The next billion users will explore through videos not search, swiping rather than typing and use voice search instead of keypads, which will mark the end of typing
  • Amazon is in talks to offer event ticketing in the U.S. according to Reuters
  • With the popularity of Amazon’s Alexa and the democratisation of technology, AI continues to dominate the present and future, here are some handy tips

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