OMD FWD 12.03.18

Katie Maclennan

In the last week we’ve seen the iconic NME close its print title to go online only, we’ve celebrated International Women’s Day and watched Elon Musk talk Mars travel at SXSW.



  • Viewing habits across Netflix reveals the majority of users watch content on their TVs
  • A look at how brands can resonate in the future with consumers in a screen-less environment
  • Forrester reports that brands will invest more of their budgets into Voice Search in the future, benefitting the likes of Amazon



  • Brian Solis discusses the importance of Customer Experience
  • Research shows people on Twitter are much more likely to share false news, rather than retweeting the truth
  • The inventor of the world wide web Tim Berners-Lee calls for greater regulation of the big tech firms, to combat the concentration of ideas being shared