OMD FWD 11.03.19

Katie Maclennan

Hello and welcome to this week’s edition of FWD.

It was the week that the Queen made her Instagram debut and several brands honoured International Women’s Day




  • Frank Health Insurance releases first voice app to simplify common private health industry questions
  • New Balance introduces a ‘bricks and mobile’ marketing strategy, as it lets runners trade miles for beer via mobile wallet
  • The preservation robot distributes images across the internet to counter balance the dominance of Western culture


  • A look at how Amazon is a new contender in the Influencer space
  • Is the fact that digital assistants tend to be female, playing into gender stereotypes? Q is an initiative set up to tackle gender bias in AI
  • In honour of National Women’s week, here are some of the influential figures in the world of science and tech