OMD FWD 11.02.19
Last week saw Chinese New Year take place – we’re now in the Year of the Pig – and social conversation shows how much the event has truly become a global phenomenon. The pig emoji has never seen so much action!
- Twitter has announced its first full year of profit, with much of the success being put down to the growth of video ad revenue
- From February 28th users on Facebook will be able to see who uploaded their data for ad targeting
- Spotify could terminate the accounts of listeners using ad blockers
- Dating sites – most recently OkCupid – continue to be a target for hackers looking to steal personal information
- 70% of UK streaming video users are weekly Netflix users, a new report by Ebiquity suggests
- 84% of Fortune 500 and Inc. 500 CEO’s agree that being active on social media is essential for business success
- Sysomos has pulled together its social media predictions for 2019
- Burger King went on a Twitter liking spree of 8-year old tweets
- Facebook has teamed up with ODEON to allow users the ability to buy cinema tickets within the platform
- Marvel Studios has taken the internet back to the 90s to promote the upcoming Captain Marvel movie
- Big smiley face. Here’s the 230 new emojis due in 2019
- Researchers at IBM and MIT have developed a new technique called “GAN Dissection” to help achieve ‘explainable AI’
- Do we really understand how ads work, and is personalisation really the answer?
- Autonomous cars are driving the reinvention of Intellectual Property protection
As always, if you see anything that you think is worth including for next week’s FWD please tag it on social media using #OMDFWD.