OMD FWD 10.07.17

Katie Maclennan

Hello and welcome to the latest edition of FWD where we have an abundance of updates from Snapchat, Google and Instagram, a look at how brands are getting in on the action at Wimbledon and how technology could mean queuing at festivals may become a thing of the past.

HEADLINES

  • Snapchat’s ‘Paperclip’ tool means you can send links to friends and their ‘Backdrop’ feature allows you to add patterns to the background of a Snap, and Voice Filters
  • People can now use photos and videos to reply to Instagram Stories
  • Amazon’s Alexa passes 15,000 skills as users are encouraged to publish a skill in exchange for an Echo Dot.  Samsung is also building an AI-powered speaker to take on the Amazon Echo and Google Home
  • A number of Google updates including Blocks, the company’s newest VR app, designed to make it easy for people to make 3D objects quickly, Ad Sense Native ads that appear in the same style ad serving website and plans to fund a new software project that will automate writing local news

INSIGHTS

  • The IAB releases its new Mobile In-App Ad Spec to help creators streamline the build process
  • ComScore is the first to receive ABC certification for video viewability measurement
  • Everything we know about Google’s upcoming smartphone, the Pixel 2, as well as a preview of Microsoft’s new Windows 10

COOL

DEEP READS

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