OMD FWD 08.10.18

Katie Maclennan

Hello and welcome to this week’s edition of FWD.  It’s packed full of updates from Facebook as their growth outstrips traditional broadcast players like Channel 4, there’s details of Amazon’s continued dominance of the Retail space, and also a closer look at the world of Augmented Reality.

HEADLINES

  • It was a bad week for Unilad as it was announced the company has gone into administration amidst growing debts
  • Facebook’s revenue increased by 50% last year, surpassing Channel 4’s ad sales.  Facebook announced ads will appear on Whatsapp next year and brought out a new first party cookie
  • Instagram launches name tags – emulating Snap codes, whilst plans are afoot for their location data to be integrated into Facebook

INSIGHTS

  • Everything you need to know about the world of augmented reality in 2018
  • A look at the winning brands from Amazon’s Prime Day and how the event has shaped purchasing behaviour
  • Google’s AI company Deep Mind partners with a Japanese hospital to further progress cancer detection algorithms

COOL

  • A luxury furniture brand uses AI to virtually showcase its products to consumers
  • Use a QR code on London undergrounds to access vending washing machines
  • Facebook launches its new video chat device Portal

DEEP READS

  • Explore how brands can utilise the entire Amazon eco system
  • Publishers reveal an increase in 2nd party data deals following GDPR
  • Learn about Stripe, the economic infrastructure powering the likes of Amazon and Facebook