OMD FWD 08.01.18

Katie Maclennan

It’s the first FWD of the New Year and it’s a bumper edition! There’s a plethora of predictions for 2018 and roundups of 2017.  We take a look at the rise of Spotify and Airbnb, Google releases their voice search stats and there’s stats galore from Ofcom’s latest market report.


  • Spotify gains 10 million new paid members every 6 months and files to go public on the New York Stock Exchange
  • On New Year Eve, three million people partied the night away in Airbnbs, compared to just 1,400 eight years ago and many of them were WhatsApping – a massive 75 billion messages globally were sent using the service
  • Instagram is letting a select few users post directly to WhatsApp




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