FWD

OMD FWD 04.12.17

Hello and welcome to the latest edition of FWD, which spans such anything from hunger algorithms, to lightning bolts in marketing. Read on, and if you click on anything in this issue – please make it the last link.

HEADLINES

• 1^st social platform alteration – Snapchat are separating the media from the social
• 2^nd social platform change – a sharing button and story archiving function come to Instagram
• NEW social platform – Facebook launches Messenger for Kids (with all contacts vetted by parents)

INSIGHTS

• Data visualisation into how ideological networks create the political bubble we digitally live in
• A deeper insight into Spotify’s latest inspired use of data in marketing
• When was Android an independent? A timeline of all the company buyouts that Google/Alphabet have made

COOL

• Volkswagen turns on OOH ad by using real lightning and a mythical superhero
• The hungry algorithm for Snickers has gone global
• Here they go again? OK GO release another music video and it is quite good

DEEP READS

• Facebook’s subtle shift in distinction from Audience API to Audience Tool – why it’s positive for us, why they’re removing the ability to exclusion target by ethnicity
• The pro’s and con’s to facial recognition
• This is ace – what the internet knows about you. Try it for yourself