OMD FWD 04.06.2018

Katie Maclennan

Hello and welcome to this week’s FWD.  It’s packed with updates including programmatic audio ads from Google, the meteoric rise of Stories and a neat hack from WWF to highlight the dangers of global warming.

And the big news of the moment – no not GDPR – Love Island premieres tonight! Last year’s series amassed a staggering 280 million video views across social media, showing just how important social is to the viewing experience.  During the devastating moment, Johnny dumped Camilla, there were 9,000 tweets per minute, which is more than any moment during Trump’s inauguration.

HEADLINES

  • Amazon has surpassed Microsoft for the first time as the third-most-valuable brand
  • Google announces it’s selling audio ads programmatically and launches a hyper-local app called Neighbourly, whilst sales of Google Home have overtaken Amazon Echo
  • Facebook plans to cull its ‘trending’ feature, as Pinterest dials up its video offering with the release of a newly promoted video format that takes up the width of the screen

INSIGHTS

  • Brands need to think about Stories, as they grow 15 times faster than feed sharing
  • Following Facebook’s algorithm change, mobile direct to site traffic has surpassed Facebook referrals
  • Recent changes in weather have a substantial impact on search behaviour which clothing retailers should take note of

COOL

  • WWF skilfully deployed Snap Maps to warn millennials of the impact global warming has on the Arctic
  • Smirnoff and Lad Bible team up to celebrate diversity amongst London’s nightlife workers
  • Universal brings dinosaurs back to life with a Jurassic World Alive AR mobile game and partnership with Amazon’s Treasure Truck

DEEP READS

  • Here are the salient points from the mighty Mary Meeker’s 2018 internet trends report
  • A look at how machine learning will impact comms in 2018
  • Changes Apple, Facebook and Google have made to comply with GDPR

And finally a word of warning, you may want to edit your Linked In profile if it looks like any of these…