OMD FWD 04.02.19

Robert Foster

The Super Bowl may not have been the most exciting game yesterday, but advertisers still turned up in force to launch their big ads.  Stella Artois even brought back The Dude, which I strongly abide.  There’s a couple of good round ups of the ads here and here.  Social conversation however was dominated by the #ImWithKap movement, where people boycotted the game in support of former player Colin Kaepernick.

As always, if you see anything that you think is worth including for next week’s FWD please tag it on social media using #OMDFWD.




  • The team behind the world record Instagram egg have teamed up with Hulu to promote mental health awareness
  • A Swedish hotel is offering free stays provided guests stay offline
  • People painting pictures of people painting pictures of people painting? This Twitter thread shows a wonderful side to Reddit