OMD FWD 02.04.19
Hello and welcome to this week’s edition of OMD FWD.
This week saw the traditional flurry of brand activity around April Fools day. here are some of the best and worst from across the globe. Burger King put its own twist on things crowdsourcing their joke for next year while Microsoft shut it down, banning the practice across the organisation.
- Facebook launches greater ad targeting visibility, while Mark Zuckerberg calls for greater regulation of the internet, here’s one view on how to decode his speech
- Instagram is testing a video scrolling feature
- Twitter now allows you to add subtitles to videos and a new ‘Dark Mode’
- Why the Olympics is reportedly steering clear of e-sports
- How Instagram replaced swapping numbers
- How the Financial Times build an empire of a million subscribers
- Google owned Deep Mind is readying its first product that uses AI to recognise eye impairments
- The socio-economics of data
- Bacardi asks Unicode to ban plastic straws on World Water Day
- Monzo powers the first ‘re-sellable magazine’ for The Big Issue, helping vendors get more from each copy
- McDonalds takes a bite of the ‘big data’ market with the acquisition of Dynamic Yield, a decision engine
- Amazon allows you to build office specific private tools