Last week London played host to the inaugural Advertising Week Europe, bringing the industry A-List together in one place, fittingly one of British excellence, BAFTA. We were very excited when our Social Media Director, Pete Durant, was invited to join the panel “How to Engage With Consumers in a Multi-Platform World”, and not just because [...]

This Week in Digital: w/c March 4th          What’s happened this week: Facebook confirmed the purchase of the Atlas advertising technology stack from Microsoft, it may allow for many new capabilities for advertisers to utilise social data. Mobile World Congressconcluded. Points of interest included; New operating systems for Mobile Initiatives to enable cars with Mobile [...]

  This Week in Digital: w/c February 25th.           What’s happened this week: Mobile World Congress has begun in Barcelona with plenty of new mobile devices blurring the boundary between smartphone and tablet, as well as a push in to ultra-low cost devices, mass market home media streamers, a new operating system with FirefoxOS [...]

What’s happened this week: • Facebook announced Graph Search, a new feature to search within the users’ Social Graph. Another development in the rise of the Interest Graph technologies that advertisers need to understand. • A little less coverage went to another disruptive Facebook move to deliver free calls to US iPhone users. What we [...]

  Obama vs. Romney: The Tweety Twelve Election  “2012 would be the Twitter election” claimed the micro blogging company’s Chief Executive, Dick Costolo, at the start of this year and as the Obama / Romney race enters the final hurdle his words are now ringing true.  Much of the commentary around this years’ US presidential [...]

This Week in Digital: w/c October 15th   What’s happened this week: The IAB announced H1 online advertising spendin the UK reached £2.6bn for the first six months of 2012, up 12.6% on 2011. Mobile ad spend grew 132% to over £181m for the same period. Twitter bought Vine a small video sharing startup, potentially heralding [...]

This Week in Digital: w/c May 28th and June 4th  It is a double TWiD due to the UK double bank holiday next week; we will be back on June 11th. What’s happened this week:. Facebook launched Facebook Camera an app not entirely dissimilar from the USD 1bn Instagram. The parent company of Juicy Couture [...]

This Week in Digital: w/c February 20th     What’s happened this week: Barclays launched pingit, a peer to peer money transfer servicefor mobile devices, downloaded 20,000 times in the first two days.  Important as the banks seek to avoid becoming the ‘dumb pipes of mobile money’. Twitter launched a self service ad platform allowing many more [...]

This Week in Digital: w/c February 6th      What’s happened this week: Facebook  have filled for their IPO to raise USD5bn, we can now see some of the real numbers behind the social juggernaut; 2.7bn likes/comments per day, USD388m spent on R&D and over USD3bn of advertising revenue. Sky announced a new over the top TV [...]

It is funny how simple forces can at times bring about substantial changes to your lifestyle. One evening, I was returning home after a long and beautiful hike where one of the conversations had been about eating healthier.  I opened my door wondering how I was going to succeed in satisfying my hunger without resorting [...]