This Week in Digital: w/c April 29th What’s happened this week: • AT&T released a connected home security product, illustrating how Digital technologies are allowing brands to extend into previously unrelated sectors. • New TV formats were announced that cross traditional media boundaries; o @SummerBreak is a new reality show that will air entirely across [...]
This Week in Digital: w/c March 4th What’s happened this week: Facebook confirmed the purchase of the Atlas advertising technology stack from Microsoft, it may allow for many new capabilities for advertisers to utilise social data. Mobile World Congressconcluded. Points of interest included; New operating systems for Mobile Initiatives to enable cars with Mobile [...]
What’s happened this week: • Facebook revealed their latest numbers, as Mobile users exceeded Desktop for the first time they now see themselves as a Mobile company. o Positive signs for future income growth as ads in the news feed perform better than expected. • For Superbowl XLVII 36% of US viewers planned to dual [...]
This Week in Digital: w/c December 3rd What’s happened this week: Google acquired Incentive Targetinga mobile personalized marketing provider to better link in store promotions with mobile apps and search. They also bought BufferBox a Canadian package delivery solutions company in another move to link Digital services to real world activity. A dramatic rise [...]
This Week in Digital: w/c October 15th What’s happened this week: The IAB announced H1 online advertising spendin the UK reached £2.6bn for the first six months of 2012, up 12.6% on 2011. Mobile ad spend grew 132% to over £181m for the same period. Twitter bought Vine a small video sharing startup, potentially heralding [...]
The IAB recently had their annual Mobile Engage event and this was their biggest year yet. Every year the attendance grows: a show of hands at the beginning starkly illustrated how many new people were attending for the first time. The event is free of charge for advertisers, which meant there were representatives from all [...]
This Week in Digital: w/c May 28th and June 4th It is a double TWiD due to the UK double bank holiday next week; we will be back on June 11th. What’s happened this week:. Facebook launched Facebook Camera an app not entirely dissimilar from the USD 1bn Instagram. The parent company of Juicy Couture [...]
As a new member of the Manning Gottlieb OMD mobile team, I’ve been trying to learn as much as possible, as quickly as possible! As part of my on going development I recently attended an IAB mobile seminar and decided to share what I learned in a series of blogs. In this first one I’ll [...]
Back in 2009, I visited the Mobile World Congress in Barcelona for the first time. I was then a digital media consultant trying to get an understanding of how advertising on mobile was progressing. The spring sun was shining as ever and Barcelona seemed a hub of activity. I was frankly overwhelmed by the size [...]
This Week in Digital: w/c February 20th What’s happened this week: Barclays launched pingit, a peer to peer money transfer servicefor mobile devices, downloaded 20,000 times in the first two days. Important as the banks seek to avoid becoming the ‘dumb pipes of mobile money’. Twitter launched a self service ad platform allowing many more [...]
