TWiD 402

This Week in Digital: w/c January 15^th    

 

What’s happened this week:

• CES saw the launch of literally hundreds of new devices, with a number of notable trends. Â
  • The Samsung SmartWindow part TV, part window.
  • A Joe90 style see-through wearable display
  • Kinnect for Windows launches in February allowing for many serious uses of the technology.
  • Google integrated more social features in to the core search product further personalizing search results.
  • Virgin Media announced plans to double UK broadband speeds up to a maximum120mb/s, allowing more consumers to experience the next generation of online content.

What we have learned:

• BBC iPlayer stats for 2011 tell us that almost 2bn TV and Radio shows were requested and some episodes are generating almost 2m views.
• TiVo claim that in the US users of their web connected boxes now spend two thirds of their time watching recorded and on demand shows and only 1/3 watching live TV.
• The proportion of US search clicks that come from mobile devices has doubled according to Marin, maybe not surprising when US teens send 3500 texts per month.

 

Cool stuff

• ro.me is the highly creative winner of the FWA People’s choice award.
• KitKat are inviting geo-fenced interaction to save one of 4 new brand extensions.
• The Experiment is an HTML5 game created by Honda.

 

Where to find more:

• Why exponentially increasing information will profoundly change marketing. All ads will need to be context sensitive, personalised and relevant, from Paul Adams’ blog ‘Thinkoutsidein’.
•  What is Big Data? An introduction to an important theme for the year.
• Predictions 2012: everything that could possibly be predicted for the rest of the year.