TWiD 351

What’s happened this week

• *Ofcom released the 2011 International Communications Market Report, benchmarking many of the world’s major media markets.
  • The world’s communication sector was worth GBP 1.132trn in 2010.
  • Facebook timeline went live outside the US.  Expect to see consumers curating their own lives with great care. 
  • Twitter received a $300m investment from a Saudi Prince valuing the company at USD10bn.

What we have learned:

• Google’s Zeitgeist 2011 tells us that Rebecca Black was the most searched for person worldwide this year.
• Americans now spend more time with mobile media than with print media.
• 80% of consumers most value coupons and discounts from brands in Social Media.

Cool stuff

• IBM’s 5in5: 5 technologies that will gain traction within 5 years from biometric security to ultra targeted advertising.
• NFC is expected to finally reach the mainstream in 2012. It is useful for many things beyond low value payments.
• Renault will integrate a tablet called the R-Link in to some 2012 models.

Where to find more:

• The Internet gets physical: How the Industrial Internet (as opposed to the Consumer Internet we are used to) is changing the world through initiatives such as IBM’s Smarter Planet.
• How RSS will power all sorts of interesting new consumer services in 2012.
• The Future of Digital advertising is magic + math(s).

TWiD will be taking its Christmas and New Year break for the next couple of weeks.

We will see you for more Digital snippets in 2012.