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Using Data To Increase The Creativity Quotient

Manning Gottlieb OMD

In case you missed it, our Exec. Director, Head of Strategy, Paddy Adams took to the Guardian stage at Adweek Europe 2017 to discuss ‘Using Data To Increase The Creativity Quotient’.

Chaired by David ‘Shingy’ Shing, AOL’s Digital Prophet, alongside Paddy, the panel consisted of a great selection of speakers discussing how “creativity and data may seem disparate, but in fact they should both feed off of each other and inform the best way to deliver marketing messages”, including:

  • Richard Dunmall, President, Media IQ
  • Adam Foley, Commercial Strategy Director, The Guardian
  • Cory Treffiletti, CMO, Oracle Data Cloud

You can see the full panel discussion below and on the official AWE2017 site.